Ellementry is real, rooted, simple yet aspirational in its imagery - be it through photography or illustrations. We were approached to create illustrations for this brand; our approach was to choose a flat vector style that depicted its ideas clearly. Starting as icons for the six pillars the brand stands on, these illustrations have been extended and adapted across various spaces including the bags, retail store posters, invites for store openings, social posts, blog covers, care tags and more.