• Brand Identity
  • Website Design
AIM:

Growing up is a process where what we see eventually shapes what we become. The inspiration behind Shapeshifter comes from all these experiences that today have made fashion influencer Kayaan Contractor who she is.

As a brand, Shapeshifter is much like its founder, free, unique and not defined by conventional boundaries. It is a medium of expression, without being restricted or restrictive - in content and in voice.

PROCEDURE:

To develop the identity of Shapeshifter, we researched a wide variety of sources to establish an understanding of Kayaan's influences, ideas and goals for Shapeshifter. "I want to bring palpably to my readers an experience, the way I have seen it unfold around me when I shoot at locations. I want everyone to feel with me as they read, I want to make this as real and relatable as possible as it unfurls.", said Kayaan Contractor.

Pictures by
Rema Chaudhary

"Shapeshifter is a conduit for me and it brings to the page, my thoughts, words and most importantly, my experiences. The whole idea of Shapeshifter came to me as I found myself evolving – in style, in confidence, in love, in life".

CONCLUSION:

With a brand like Shapeshifter which is known for its evolved, bold opinions and expressions, it was essential to design an identity that does justice to their vision. The challenge we set forth to achieve was to say more with less, while maintaining the contemporary appeal of the brand. With Shapeshifter's identity, we can confidently reinstate that a little can always go a long way.

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