• Brand Positioning
  • Brand Architecture
  • Brand Identity
  • Packaging
AIM:

SILQ was born out of our passion for fashion & style. What we want to bring to our clients with SILQ are classic, feminine designs peppered with a romantic twist. Right from the inception of the brand, the promise was to deliver fabrics of the best quality possible without the exorbitant price tags. From there we've evolved

and the present collection, in our opinion, has a vintage Audrey Hepburn charm to it yet is perfect for the modern woman on the go. The collection is versatile enough to do justice to a simple brunch to an elaborate dinner. The first capsule collection was dominated by bright colours, floral prints and polka dots.

PROCEDURE:

Silq is the label that is carefully curated for the woman who is an inspiration addict, a sentimentalist, a connoisseur of all things interesting, a dreamer and a lover. The brand focuses on individual pieces of clothing rather than the overall collection it belongs to. Every piece has its own story to tell, a story that takes you places and makes you feel the emotions that are beyond just visuals.

CONCLUSION:

The aesthetics of SILQ are inspired by flowy silhouettes, feminine cuts, romantic florals, and elegant forms that are classic yet contemporary. It is femininity with an edge and attitude complemented with softness. This thought is reflected throughout their collection as well as individual pieces. It is this same thought that we have brought alive with the brandmark which is fluid and flowy and iconically feminine.

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