• Nomenclature
  • Brand Positioning
  • Brand Identity System
  • App Design and Coding
  • Social Media
  • Website Design
AIM:

Exclusively launched for cricket enthusiasts who consume the sport not only to enjoy the game but also analyse it, understand its intricacies and nurture their cricket-oriented brains. Team CricChanakya comprises of arduous cricket lovers who know exactly what excites a hardcore cricket fan and how to entertain them.

The Cricket talent is not only restricted to playing the game. It also includes making instant strategic decisions which decide which way the game turns. The aim of launching this platform is to reward unrecognised cricket talent in the best way possible.

PROCEDURE:

The game of Cricket is not just about dreaming big, but possessing the strategic acumen to decide the right team for the right match. When it comes to sharp strategic thinking, the first name that comes to mind is Chanakya. Thus, the name CricChanakya inspires the entire brand language. The logo, hence, is a strategic combination of the classic Chanakya pose merging with the classic umpire pose.

The brand language is simple and to-the-point, exactly what a true cricket fan needs. No theories, only hints. The app UI/UX maintains this same simplistic appeal which allows every user to enjoy the tentpole moments of the game while putting their cricketing skills to use.

A CricFan believes in his cricket knowledge and is always up to test the same. This was the basis of our communication design.

OBSERVATION :

The right decisions and the holistic decision-making process is what helps a cricket fan gain winning advantages. This serves as a confidence booster and reinforces their level of knowledge about the game. They look forward to challenging situations that don't overwhelm along with learning something new every day. They commit to the belief in their own knowledge and aspire to get things right each time, thus making this an experience a test of skill.

CONCLUSION :

The result with our work with Cricchanakya is an overall clean and bold design language. After understanding the needs of its target audience, the app was designed for a user-friendly experience right from the time they log in to the time they hit the log out button. Without overloading the user with information, we have made the entire journey of team formation simple along with providing avenues where they can enhance their strategic knowledge of their favourite sport.

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