• Illustration
AIM:

OneTwo is a cafe launched by fashion brand Bhaane in their retail stores across Mumbai, Bengaluru and New Delhi. The highlights of their menu are yoghurt and smoothie bowls, juices, green tea and coffees.

We were approached to develop a range of illustrations to portray this easy-going casualness through our entire series of illustrations.

PROCEDURE:

The brand language, though not very different from Bhaane, is relaxed, easy-going, and inspired by a slice of everyday life. In building a language for this new customer service, we took to a striking yet simple line-based approach and created an elegant set of illustrations. These illustrations accentuated the bespoke touch points as well as the identity design and Crockery created by Indus People for the café.

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